The blog, every Monday
Assumed names and Business Profiles, Spanish pages, El Paso's time zone, hurricane-season listings, what a report should show. Written for owners, not marketers.
Latest, September 29, 2026, 6 min
Yes, much of it. A two-day plan for Texas owners: Business Profile, listings and reviews on Saturday, then home page, service pages and speed on Sunday.
Read itAugust 25, 2026, 5 min
Austin SaaS and B2B buyers rarely search by city. When to keep local SEO to the basics and put the effort into product, problem and comparison searches.
July 28, 2026, 5 min
Dallas and Fort Worth are searched separately, even inside one metro. How a business on one side can win work on the other without a fake address.
June 23, 2026, 6 min
Customers in Katy, Sugar Land, The Woodlands and Pearland search their own town names. When a suburb page earns its place and how to keep it original.
May 26, 2026, 5 min
El Paso and Hudspeth counties run on Mountain Time. How to set Business Profile hours, schema, booking widgets, auto-replies and ad schedules right.
April 21, 2026, 4 min
SEO isn't dead, but AI answers changed it. What AI Overviews and chat assistants mean for Texas businesses, and the work that still pays off.
March 24, 2026, 5 min
Hurricane season checklist for Texas coast businesses: who updates your Business Profile, special hours, temporary closure, banners and after-storm pages.
February 24, 2026, 5 min
A month of real SEO work written out as a log, from keyword tracking to links, and how to tell real work from busywork and vanity reports.
January 27, 2026, 5 min
What drives SEO cost for a Texas business: competition in your market, cities and services covered, your site and pace, with our tiers as a reference.
December 30, 2025, 5 min
When Spanish pages are worth building for a Texas business, when they aren't, and how to set up /es/ URLs, hreflang and translation the right way.
November 25, 2025, 5 min
How Business Profile service areas work for a Texas business serving several suburbs, why they don't make you rank everywhere, and what does help.
October 28, 2025, 6 min
How a Texas assumed name certificate, your legal name and your Google Business Profile name should line up, and what to do when the DBA has a keyword.