Case file: Local roofing contractor, Florida
A roofer went from 3 or 4 calls a week to first place in the Map Pack
A skilled roofer with happy customers but almost no presence online: 3 to 4 calls a week, mostly small repairs. Six months of Business Profile, citation, review and local link work changed the mix toward full replacements.
The headline result
+600%
more qualified, high-value leads
- Package
- Golden
- Dates
- March to September 2025
- Where
- Florida
Where it started
A skilled roofer with happy customers and almost no online presence: 3 to 4 phone inquiries a week, mostly small, low-profit repairs.
Thin website content, a weak backlink profile, an incomplete Business Profile with very few reviews, and bigger competitors with longer histories holding the local results.
What was done
- Hyperlocal keywords. Service-and-place searches such as "[City] roof replacement" and "emergency roof repair [Neighborhood]" instead of broad terms.
- Business Profile rebuild. The profile rebuilt from the ground up: geo-tagged photos of real work and every service described in detail.
- Citations. Citation building and cleanup across the main home-service directories, including Yelp, Angi and Houzz.
- Reviews and local links. A simple way for happy customers to leave Google reviews, plus links from home-service directories, local community blogs and regional business associations.
What changed
- Qualified, high-value leads: up 600%
- Google Map Pack: #1 for its most profitable keywords
- Page one: 15+ local service keywords
- Organic traffic from local homeowners: up 400%
What it means for a Texas business
For a home-service business, the map pack is the storefront. Six months of profile, citation, review and local link work changed not only the number of calls but the kind of job they brought: full replacements instead of small repairs. Texas contractors from Katy to Keller face the same pattern.
A Florida result, shown for its method: the same local playbook we use for Texas home-service companies.
Three ways in
Want this kind of plan for your market?
The free audit starts the same way these campaigns did: your Business Profile, your citations, your competitors' links, and the searches that matter in your part of Texas.