Case file: B2B SaaS (project management), Washington state
A software company out-published far bigger rivals: demo sign-ups up 1200%
A project management SaaS stuck behind giants like Asana and Trello. Two years of content on high-intent keywords the big players ignored took demos from 10 a day to more than 120.
The headline result
+1200%
monthly demo sign-ups
- Package
- Platinum + content writing
- Dates
- January 2023 to January 2025
- Where
- Washington state
Where it started
A B2B project management software company with a strong product and stagnant organic growth, up against giants like Asana and Trello.
Little domain authority, content that couldn't compete with the leaders' budgets, and technical SEO problems holding back the pages it did have.
What was done
- Competitive gap analysis. Finding the valuable keyword groups the big competitors were under-serving.
- Content for buyers. Long-form comparison and "alternative to" articles for people close to a buying decision, plus programmatic content.
- Authority links. Outreach for links from respected marketing and business publications.
- Conversion tracking. Specific conversion goals set up and monitored, so the work could be judged on demos, not traffic.
What changed
- Demo sign-ups: from 10 a day to 120+ (up 1200%)
- Organic traffic: up 800%
- Top 3: high-conversion keywords
What it means for a Texas business
When buyers don't search by city, local SEO matters less than content that answers buying questions the big players ignore. That fits software and B2B companies in Austin, Dallas and Houston.
A Washington state result, two years long. It shows how a smaller company out-publishes bigger rivals.
Three ways in
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